Kandidatuppsatser

HÖGERPOPULISMEN PÅ FRAMMARSCH I DET NYA MEDIELANDSKAPET. En diskursanalys om hur högerpopulistiska partier framställs i svenska nyhetsmedier

Latifpour, Emilia; Medin, Cornelia (2023-04-03)

stöttepelare. Executive summary Right-wing populism is a political ideology which applies to groups, political parties, and politicians with anti-elitist sentiments which stand in opposition to the establishment. ...

STEREOTYPER I FOTBOLLEN – SOM ETT SPEL MED VINNARE OCH FÖRLORARE - En kvalitativ språkanalys om kommentatorers rapportering ur ett genusperspektiv

Lindström, Marion; Nilsson, Elsa (2023-03-10)

Executive summary Football is one of the most popular sports in the world, where many people play, or at least watch the sport. Originally, the sport has been mostly played by men, which has contributed to an unequal ...

EN UNDERFÖRSTÅDD ÖVERENSKOMMELSE - En kvalitativ studie om två generationers attityder till riktad reklam ur ett integritetsperspektiv

Kenttälä, Cecilia; Svensson, Tilda; Thieme, Saga (2023-03-10)

Executive summary A challenge for every digital marketing company is reaching out in the so-called “media noise”. Therefore, targeted advertising can be seen as a natural part of all social media user's everyday life. ...

”UTAN TV-BOLAGEN SKULLE HELA INDUSTRIN DÖ” - En kvalitativ studie om sportmediernas roll som aktör i sportvärlden; mitt emellan idrotten, marknaden, publiken och demokratin

Persson, Wilma (2023-03-10)

Executive summary The aim of this study is to investigate what influence media consider having on their own sports media content, and on the breadth, democracy, equality and survival of sports in the future. This was ...

HUR VI SKRIVER OM FLYKTINGAR - En jämförande kvantitativ innehållsanalys av gestaltningen av flyktingar från mellanöstern respektive Ukraina i svenska nyhetsmedier

Karlsson, Jennifer; HUR VI SKRIVER OM FLYKTINGAR (2023-03-10)

Executive summary The purpose of this thesis is to examine if there is a difference in the way Swedish news media reports about refugees depending on their nationality. The purpose of this is to examine if popular ...

“Gilla om du vill ha en valrörelse som handlar om sakfrågor istället för smutskastning” - En kvantitativ innehållsanalys om negativa kampanjer på politiska partiers Instagram

Lindén, Isabel; Rasmusson, Elin; Sahlin, Cornelia (2023-03-10)

Executive summary The political strategic communication that involves mapping the opponent's weaknesses and aiming criticism towards the opponent can be found far back in time. How this criticism has been applied ...

KLAR(N)A? FÄRDIGA? SMOOOTH. En retorisk analys av Klarnas kommunikation

Mohn, Julia; Seebass Svensson, Hedda (2023-03-10)

Executive summary Klarna is a Swedish fintech company founded in 2005 by three students at the Stockholm School of Economics. The company's aim was to make it safer and easier for people to shop online. Today, Klarna's ...

“MED KODEN FAMILJ10 FÅR NI 10% RABATT PÅ…” En kvalitativ innehållsanalys av barns involvering i familjevloggares betalda samarbeten på YouTube

Davitkova, Martina; Eklund, Hanna; Engberg, Ella (2023-03-10)

EXECUTIVE SUMMARY In the early 2000s, the rise of the influencer industry began. An influencer refers to a person with influence and the ability to influence their audience to consume certain products or perform a ...

“VEM FAN KÖPER EN BDSM-NALLE TILL SIN DOTTER?” En kvalitativ intervjustudie om mammors attityd till barn som exponeras på Instagram

Wiberg, Emma; Byrman Andersson, Heidi (2023-03-10)

Executive summary Over the past few decades, the digital landscape has grown and become increasingly common in our everyday lives. Not least to publish, inspire and update others about our life on social media. And for ...

PICTURE-NOT-SO-PERFECT? En semiotisk bildanalys av hur Instagramanvändare gestaltar verkligheten under hashtagen #Instagramvsreality

Svensson, Alicia; Nilsson Harvanek, Erica (2023-03-10)

Executive summary Social media has become a huge part of everyday life. With it, editing and manipulation of images to post online has increased. Several studies have proven that retouched images can have a great ...

“OM DU VILL UPPLEVA ÄKTA KÄRLEK & FÅ DITT HJÄRTA KROSSAT” - En tematisk innehållsanalys av den svenska BookTok-gemenskapen på det sociala mediet TikTok

Lindquist, Louise; Lundmark, Alva; Rosén, Tuva (2023-03-10)

Executive summary Today Swedish youth are increasingly spending more time on social media meanwhile the degree of book reading is decreasing. This development has led to negative consequences like inferior performance ...

VAD TITTAR BARNEN PÅ, EGENTLIGEN? Representation i Youtubeinnehåll som konsumeras av barn i åldern 9–12 år

Liebig, Matilda (2023-03-10)

Executive summary Different media outlets have a big role in shaping our perception of reality, perhaps even more so for children. They have fewer reference points with real life than us adult, what they see in various ...

TIKTOK: EN PRODUKT AV GENERATION Z - En kvalitativ studie som utreder hur och varför Sveriges Generation Z använder Tiktok.

Lindberg, Emelie (2023-03-10)

Executive summary We are constantly online in this new digital world, always reachable through numeral devises and plattforms. For older generations there has taken some time to adjust, but for one generation this ...

SPEGLA VERKLIGHETEN ELLER DET VACKRA, LYCKLIGA LIVET? En kvantitativ studie om medelålders kvinnors attityder till normbrytande- och stereotypisk kvinnlig klädreklam.

Bolin, Ida; Johnsson, Lisa; Jood, Emma (2023-03-10)

Executive summary The advertising industry is growing more than ever and is thought to be one of the most influential institutions in society by some researchers. What’s even more interesting is the connection between ...

“ALLT ÄR DEN LILLA RÅTTANS FEL, HÖRDE FRÅN EN SÄKER KÄLLA ATT HEN OCKSÅ SYSSLAR MED KRIMINELLA VERKSAMHETER” - En kvantitativ innehållsanalys om medborgarjournalistikens kvalitet på Flashback

Gustafsson, Emelie; Gerdtman, Josefine (2023-03-10)

As interactive media have grown, citizen journalism has gained greater importance. Almost half of Sweden's population takes part in news delivery on social media, where the discussion forum Flashback is one of the ...