Kandidatuppsatser
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"JAG BLEV V*LDTAGEN AV EN SKÅDESPELARKOLLEGA”. En kvantitativ studie om svensk dagspress rapporteringen av uppropsgruppen #tystnadtagning inom metoo
(2025-03-31)Sexual harassment is something that has existed for several decades, and are something that still occurs today in many places around our society. In the fall of 2017, a movement called the Metoo-movement, started and ... -
Den svenska fotbollens supporterkultur, huliganism och läktarvåld. En kvantitativ innehållsanalys om hur svensk nyhetsmedia framställer supporterkultur inom fotboll
(2025-03-13)The aim for this study was to investigate, analyze and compare the way Sweden's main five news outlets portray and frame Swedish supporter culture surrounding football. In order to do so we formulated four research ... -
‘VEM SA ATT POLITIK INTE KAN VARA KUL?’ En kvantitativ innehållsanalys om frekvensen av politainment hos politiska ungdomsförbund på TikTok år 2023 respektive år 2024
(2025-02-27)The political landscape is constantly changing and influenced by outside forces. The strong connection to the traditional media has evolved to include a new important part, social media. A good way for the politics to ... -
“Man går in på en app och så har man liksom hela världen framför sig ”. En kvalitativ intervjustudie om unga vuxnas syn på sitt TikTok-användande
(2025-02-19)Executive summary This study explores how young adults engage with TikTok, particularly regarding media literacy, algorithmic awareness, and credibility assessment. TikTok’s personalized content flow, shaped by its ... -
‘VEM SA ATT POLITIK INTE KAN VARA KUL?’.
(2025-02-19)Executive summary The political landscape is constantly changing and influenced by outside forces. The strong connection to the traditional media has evolved to include a new important part, social media. A good way for ... -
FRÅN FEED TILL FÖRÄNDRING. En multimodal analys om Fridays For Future och Greenpeace kommunikation på instagram
(2025-02-19)Executive summary Research shows that current lifestyles are unsustainable and lead to climate change with severe consequences. The media often portrays climate issues with catastrophic scenarios which can lead to public ... -
ÄR GRÖNT SPRÅK LIKA MED GRÖN VERKLIGHET? En kritisk retorikanalys av H&M’s hållbarhetskommunikation
(2025-02-17)Executive summary In the 21st century, the environment and sustainability initiatives have become a major focus of attention worldwide. It is increasingly common for the public to hold companies accountable for the ... -
UNGDOMARS ZYN PÅ VITT SNUS. Ungas perspektiv på sambandet mellan reklam, medier och användning av vitt snus
(2025-02-17)Executive summary The purpose of this study is to discuss how young consumers of nicotine pouches experience the advertising and mediated content about nicotine pouches, and how the media and advertisement play a potential ... -
Based on a true story. En kvalitativ innehållsanalys av välgörenhetskampanjer från Svenska Röda Korset
(2025-02-11)Executive summary The current state of the world, characterized by conflicts, war and human suffering, implies a severe need for charity- and nonprofit organizations and their work. They play a vital role in helping ... -
PRIVATLIV PÅ VILLOVÄGAR. En kvalitativ studie om digital natives och digital immigrants attityd till personifierad reklam ur ett integritetsperspektiv
(2025-02-11)Executive summary Social media is, today, a place where millions of users connect and share their lives and thoughts with others. With this, social media has become an important space for commercial companies to market ... -
JAG ÄR BARA EN TJEJ. En multimodal kritisk diskursanalys av hur TikTok-trenden ”I’m just a girl” framställer kvinnor
(2025-02-11)Executive summary In 1995, the rock band No Doubt released the hit song Just a Girl, in which the lead singer Gwen Stefani poked fun at the reality of being a woman. With its socially critical lyrics reflecting women's ... -
Doften av maskulinitet och femininitet: Könsstereotyper i parfymens värld. En semiotisk analys av genusrepresentationer i lyxparfymreklam
(2025-02-11)Executive summary The purpose of this thesis is to analyze how gender roles are presented in several luxury perfume advertisements through the use of symbols and signs. The study aims to uncover how these advertisements ... -
KVINNOR I ACTION: EN KAMP MOT STEREOTYPEN. Framställning av kvinnor i actionfilmer och dess förändring över tid
(2025-02-11)Executive summary This study will explore the representation and portrayal of female protagonists' in action movies between 1990 and 2023. Movies play a significant role in reflecting and contributing to norms that shape ... -
AVENGERS ASSEMBLE. En kvalitativ innehållsanalys av mediefranchisen Marvels historiska användning av den transmediala berättarformen inom deras narrativa universum MCU.
(2025-02-11)Executive summary The purpose of this bachelor thesis is to examine Marvel’s use of transmedia storytelling as a narrative tool within its cinematic universe, the Marvel Cinematic Universe (MCU). The thesis aims ... -
DET JÄMSTÄLLDA OLYMPISKA SPELET – JÄMSTÄLLT I MEDIERNA? Kvinnliga atleters utrymme i svensk press under OS 2024
(2025-02-11)Executive summary The purpose of this essay is to examine the media coverage given to female athletes during the 2024 Olympics in Paris. Throughout history women have been discriminated against in this world of sports, ... -
FRAMING THE PRESIDENCY: PERSPECTIVE ACROSS BORDERS. En kvantitativ studie om inramningsstrategier i svenska respektive kanadensiska nyhetsmedier när det kommer till det amerikanska presidentvalet 2024
(2025-02-11)Executive summary As the U.S. presidential election approaches, the world's attention turns to the United States, a political event that impacts not only American citizens but also the global political and economic landscape. ... -
ÄR SOCIALA MEDIER BÖRJAN PÅ EN SOCIAL KOLLAPS ELLER VERKTYG FÖR SOCIAL UTVECKLING? En kvalitativ studie om hur sociala medier påverkar unga vuxna på ett positivt sätt
(2025-02-11)Executive summary The purpose of this study is to examine how young adults use social media and their opinions about their own use. This study will examine what positive effects and aspects young adults think social ... -
GYMNASIEELEVERS BEDÖMNING AV TROVÄRDIGHET PÅ SOCIALA MEDIER. En kvalitativ intervjustudie
(2025-02-11)Executive summary This study examines how upper secondary school students assess the credibility of information they encounter on social media, which has become an increasingly important platform for news consumption. ... -
KOMMUNIKATÖRSROLLENS PROFESSIONALISERING. En kvalitativ studie om kommunikatörens upplevelser av sin yrkesroll
(2025-02-11)The communication profession is in many ways characterized by diversity and ambiguity. The profession includes over 100 titles and even if some titles are the same, the work can differ due to a variety of different terms ... -
“WE ARE CAIA”. En kvalitativ multimodal semiotisk analys om hur Caia Cosmetics, tillsammans med Bianca Ingrosso som influencer skapar varumärkesidentitet och -gemenskap.
(2024-09-18)In today's digital landscape, social media has become a key platform for companies to build and maintain strong brand communities. This thesis aims to explore how Caia Cosmetics, a leading beauty brand, utilizes social ...
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