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"You need to trust your guts" - A study about internal crisis communication strategies of the municipally owned companies in Gothenburg


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Title: "You need to trust your guts" - A study about internal crisis communication strategies of the municipally owned companies in Gothenburg
Other Titles: "You need to trust your guts" - A study about internal crisis communication strategies of the municipally owned companies in Gothenburg
Authors: Malmgren, Jessica
Issue Date: 5-Oct-2012
Degree: Master theses
Series/Report no.: 2012
014
Keywords: Internal Crisis Communication
Crisis Communication
Internal Communication
Crisis strategy
Employee communication
Abstract: Crisis communication is a well-covered research area focusing on how organization should, or should have communicated in crisis situations. Most of the research relates to the external dimension of communication and in contrary; this study aims to contribute in an internal communicative perspective of crisis communication research. The study is a descriptive case study of the city of Gothenburg and interviews with Communication Managers of the municipally owned companies have been conducted. Th... more
URI: http://hdl.handle.net/2077/30569
Appears in Collections:Master theses

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