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|Title:||Paid Traffic - Pay per click advertising in Swedish companies|
|Other Titles:||Paid Traffic - Pay per click advertising in Swedish companies|
|Keywords:||Pay per click|
search engine marketing
|Abstract:||According to Kotler online marketing is the fastest growing form of direct marketing. It has gotten increasingly important for companies to have a strategic plan for communicating with the public online. Statistics show that the yearly ad spend online is increasing at a rapid pace showing us that companies have understood the importance of appearing on the search engines and being available in appropriate environments. The purpose of this study was to investigate how Swedish companies use p... more|
|Appears in Collections:||Master theses|
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