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Paid Traffic - Pay per click advertising in Swedish companies


Please use this identifier to cite or link to this item: http://hdl.handle.net/2077/30562

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Title: Paid Traffic - Pay per click advertising in Swedish companies
Other Titles: Paid Traffic - Pay per click advertising in Swedish companies
Authors: Johansson, Marcus
Issue Date: 5-Oct-2012
Degree: Master theses
Series/Report no.: 2012
018
Keywords: Pay per click
Google AdWords
Internet markering
search engine marketing
Abstract: According to Kotler online marketing is the fastest growing form of direct marketing. It has gotten increasingly important for companies to have a strategic plan for communicating with the public online. Statistics show that the yearly ad spend online is increasing at a rapid pace showing us that companies have understood the importance of appearing on the search engines and being available in appropriate environments. The purpose of this study was to investigate how Swedish companies use p... more
URI: http://hdl.handle.net/2077/30562
Appears in Collections:Master theses

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