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|Title:||Non-conscious Attitudes - a study of young people’s attitudes towards product placement|
|Abstract:||Title: Non-conscious Attitudes - a study of young people’s attitudes towards product placement Author: Sissel Hedqvist Course: Term Paper in Media- and Communications Studies Term: Spring Term 2012 Supervisor: Marie Grusell Word count: 23 334 Objective: to find out young people in Sweden’s attitudes towards product placement in film and television series Method: Qualitative in-depth interviews Main result: The research shows that product placement is not a subject that is in the forefro... more|
|Appears in Collections:||Masteruppsatser|
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