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Non-conscious Attitudes - a study of young people’s attitudes towards product placement


Please use this identifier to cite or link to this item: http://hdl.handle.net/2077/30275

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Title: Non-conscious Attitudes - a study of young people’s attitudes towards product placement
Authors: Hedqvist, Sissel
Issue Date: 17-Sep-2012
Degree: Student essay
Series/Report no.: Examensarbete
M10
Keywords: product placement
attitudes
media
consumption
television
series
film
brands
culture
non-conscious consumption
Abstract: Title: Non-conscious Attitudes - a study of young people’s attitudes towards product placement Author: Sissel Hedqvist Course: Term Paper in Media- and Communications Studies Term: Spring Term 2012 Supervisor: Marie Grusell Word count: 23 334 Objective: to find out young people in Sweden’s attitudes towards product placement in film and television series Method: Qualitative in-depth interviews Main result: The research shows that product placement is not a subject that is in the forefro... more
URI: http://hdl.handle.net/2077/30275
Appears in Collections:Masteruppsatser

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