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Members in Tourism Settings – their motivations, behaviours and roles

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Title: Members in Tourism Settings – their motivations, behaviours and roles
Authors: Olsson, Anna Karin
Issue Date: 14-Aug-2012
University: Göteborgs universitet. Handelshögskolan
Institution: Department of Business Administration ; Företagsekonomiska institutionen
Parts of work: 1) Olsson, A.K. (2010). “A Tourist Attraction’s Members: Their Motivations, Relations and Roles”, Scandinavian Journal of Hospitality and Tourism, Vol. 10 No. 4, pp. 411-429.

2) Olsson, A.K. (2012). “Spatial aspects of member retention, participation and co-creation in tourism settings”, International Journal of Nonprofit and Voluntary Sector Marketing, in press.

3) Olsson, A.K. and Gellerstedt, M. (2012). "Doing Good- an Exploration of Members’ Motivations and Behaviours in Tourism Settings”, unpublished manuscript

4) Olsson, A.K., Therkelsen, A. and Mossberg, L. (2012), "Making an Effort for Free – Volunteers’ Roles in Destination-based Storytelling”, unpublished manuscript
Date of Defence: 2012-09-14
Disputation: Fredag den 14 september 2012, kl 10.00, sal E44, Handelshögskolan, Vasagatan 1, Göteborg
Degree: Doctor of Philosophy
Publication type: Doctoral thesis
Keywords: relationship marketing
Abstract: Membership programs are widely-used marketing tools. Many customers belong to a number of different membership programs across a variety of organizations and contexts. Memberships are based on the idea of mutual benefits of a relationship. Memberships in general offer tangible and intangible benefits such as free admission, discounts, special offers or access to special services, and a sense of belonging and identity. General organizational benefits of memberships besides customers are fundin... more
ISBN: 978-91-628-8517-5
Appears in Collections:Doctoral Theses from University of Gothenburg / Doktorsavhandlingar från Göteborgs universitet
Doctoral Theses / Doktorsavhandlingar Företagsekonomiska institutionen



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