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Value Creation in Online Social Networks The Importance of Looking Beyond Financial Information


Please use this identifier to cite or link to this item: http://hdl.handle.net/2077/29583

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Title: Value Creation in Online Social Networks The Importance of Looking Beyond Financial Information
Authors: Niclasson, Jenny
Rickman, Andreas
Issue Date: 2-Jul-2012
Degree: Student essay
Series/Report no.: Industriell och finansiell ekonomi
10/11:41
Abstract: This thesis emphasizes value drivers that are characteristic for online social networks in order to discuss whether or not market values of such companies are realistic. The motive behind this is the current discussion of overvalued social networks such as Facebook and Twitter. The thesis begins with a definition of online social networks and continues with a brief review of the current situation on the market. Further, existing valuation methods for online social networking companies are introd... more
URI: http://hdl.handle.net/2077/29583
Appears in Collections:Examensarbete i företagsekonomi för civilekonomexamen, 30hp

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