Showing items related by title, author, creator and subject.

• The value of brand values 

  Lanetoft, Caroline Therése (2012-11-26)

  As the society is changing due to technology, the markets are emerging into becoming more homogeneous. The consumer behaviour is changing, and with that, the value of brands. This thesis aims to investigate how consumers ...

• Cross-cultural differences in brand image perception 

  Jansson, Emelie (2013-09-20)

  Problem – International companies need to become more aware of differences within cultures and consumer behavior to stay competitive in today’s business environment. Even though international companies aim to communicate ...

• The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study 

  Abbas, Aliaa; Mohamoud, Asma (2023-06-28)

  Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in ...