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|Title:||Sweden's largest Facebook study|
|Publisher:||Gothenburg Research Institute|
|Organization:||Gothenburg Research Institute|
|Keywords:||facebook; facebook usage|
|Abstract:||The emergence of the Internet has made it easier for people to socially interact than ever before. Today, the most popular channel is Facebook with over 845 million users world wide. In Sweden, the number of users amount to approximately half of the population. We had two aims with this study. First, we investigate which areas of Facebook usage that Swedish Facebook users consider more important vis-a-vis less important. We were also interested in how users convey their persona through t... more|
|Appears in Collections:||Research Report|
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