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Sweden's largest Facebook study

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Title: Sweden's largest Facebook study
Authors: Denti, Leif
Barbopuolos, Isak
Nilsson, Ida
Holmberg, Linda
Thulin, Magdalena
Wendeblad, Malin
Andén, Lisa
Davidsson, Emelie
Issue Date: 6-Mar-2012
Extent: 38
Publication type: report
Publisher: Gothenburg Research Institute
Organization: Gothenburg Research Institute
Series/Report no.: GRI-rapport
Keywords: facebook; facebook usage
Abstract: The emergence of the Internet has made it easier for people to socially interact than ever before. Today, the most popular channel is Facebook with over 845 million users world wide. In Sweden, the number of users amount to approximately half of the population. We had two aims with this study. First, we investigate which areas of Facebook usage that Swedish Facebook users consider more important vis-a-vis less important. We were also interested in how users convey their persona through t... more
ISSN: 1400-4801
Appears in Collections:Research Report



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