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|Title:||CONSUMER PREFERENCES FOR ECO- AND FAIR TRADE CLOTHES IN GOTHENBURG|
|Series/Report no.:||Nationalekonomisk inriktning|
|Abstract:||The aim of this thesis is to examine consumers’ attitudes and preferences towards eco and fair trade clothes in Gothenburg. As the market of these products is inadequate we conducted a contingent valuation (CV) study asking respondents if they were willing to pay an extra price premium for an eco and fair-trade labeled t-shirt. We conducted the survey with a total sample of approximately 500 respondents. 75% of the sample stated a positive willingness to pay for the eco and fair trade labeled t-... more|
|Appears in Collections:||Magisteruppsatser|
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