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CONSUMER PREFERENCES FOR ECO- AND FAIR TRADE CLOTHES IN GOTHENBURG


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Title: CONSUMER PREFERENCES FOR ECO- AND FAIR TRADE CLOTHES IN GOTHENBURG
Authors: Carlsson, Josefin
Vikner, Åsa
Issue Date: 1-Mar-2012
Degree: Student essay
Series/Report no.: Nationalekonomisk inriktning
2012:6
Abstract: The aim of this thesis is to examine consumers’ attitudes and preferences towards eco and fair trade clothes in Gothenburg. As the market of these products is inadequate we conducted a contingent valuation (CV) study asking respondents if they were willing to pay an extra price premium for an eco and fair-trade labeled t-shirt. We conducted the survey with a total sample of approximately 500 respondents. 75% of the sample stated a positive willingness to pay for the eco and fair trade labeled t-... more
URI: http://hdl.handle.net/2077/28863
Appears in Collections:Magisteruppsatser

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