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Online Trust and CommuteGreener! - Is online trust enough to create stickiness behavior?


Please use this identifier to cite or link to this item: http://hdl.handle.net/2077/28568

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Title: Online Trust and CommuteGreener! - Is online trust enough to create stickiness behavior?
Authors: Dorn, Eva
Sahinyan, Arax
Issue Date: 8-Feb-2012
Degree: Student essay
Series/Report no.: Report/Department of Applied Information Technology
2010:107
Keywords: On-line trust
stickiness behavior
communication technology
human-computer interaction
Volvo CommuteGreener!
Abstract: In the past years more and more services are being offered on-line, ranging from various communication networks to e-commerce. This trend has taken human interaction to another level making communication technologies an important part of human life. Nowadays, online communication is often realized through a mediator: a website. Thus, established offline communication cues are changed when it comes to online interactions. This transition of communication cues is essential when developing trust to... more
URI: http://hdl.handle.net/2077/28568
Appears in Collections:Magisteruppsatser

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