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Platsannonsen i tiden. Den orubricerade platsannonsen 1955 - 2005

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Title: Platsannonsen i tiden. Den orubricerade platsannonsen 1955 - 2005
Authors: Helgesson, Karin
Issue Date: 28-Apr-2011
University: Göteborgs universitet. Humanistiska fakulteten
University of Gothenburg. Faculty of Arts
Institution: Department of Swedish ; Institutionen för svenska språket
Date of Defence: 2011-05-20
Disputation: Fredagen den 20 maj 2011, kl. 14.15, Lilla Hörsalen, Humanisten, Renströmsgatan 6.
Degree: Doctor of Philosophy
Publication type: Doctoral thesis
Series/Report no.: Göteborgsstudier i nordisk språkvetenskap
Keywords: Recruitment advertisements
Changes in language and society
Abstract: The aim of this thesis is to analyse potential changes in the genre of recruitment advertisement during the period 1955 to 2005, and investigate if changes in society can explain these changes in the genre. The study shows that some conventions regarding content, laoyut and style develops during the period. An important change is that information about the employer becomes an almost compulsory part of the advertisement by the end of the period. It also gets a salient place in the advertisement... more
ISBN: 978-91-87850-43-1
Appears in Collections:Doctoral Theses / Doktorsavhandlingar Institutionen för svenska språket
Doctoral Theses from University of Gothenburg / Doktorsavhandlingar från Göteborgs universitet

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