Browsing Övriga enheter GU/Other units GU by Author "The Danish Film Institute"
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Playful Persuasion. The Rhetorical Potential of Advergames
Jonas Heide, Smith (Nordic Council of Ministers, Nordicom, 2009-11)The use of video games for advertising purposes is persuasive communication which directly involves the recipient in the construction of an argument. This form is becoming increasingly common, and the present article ...