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|Title:||Internet and Intermediaries in the Tourism Distribution Channel - Study of Swedish, Bulgarian and Online Travel Agencies|
|University:||Göteborg University. School of Business, Economics and Law|
|Series/Report no.:||Masters Thesis, nr 2005:80|
|Abstract:||The Internet offers great opportunities for the tourism industry, but has significantly increased the potential for discord among the members of the tourism distribution channel. The threat faced by the disintermediation has influenced both online and traditional travel agents, compelling them to increase the functionality of their websites and implementing e-commerce. This exploratory study combines three different methodologies: content analysis, questionnaire survey and interview, and a... more|
|Appears in Collections:||Master theses|
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