Globalisering eller lokalisering av elektroniska-handelsplatser över geografiska områden.

Abstract

There are a large amount of business transactions made on the Internet each day. With each passing day the market for e-commerce grows and creates opportunities for e-business companies. Even if the market is expanding is it also unstable, which has led to bankruptcy for many of them. One of the reasons for this could be the large difference that exists between different geographical markets. The purpose with the study, is to clarify the differences and similarity's, between the different e-business sites, in country's, where the cultural differences are significant and the view on the surrounding world vary, when it comes to the organization, the individual and the technology. On the basis of the discussion above, our main question will arise: is it possible to globalize the design/shape of a website for e-commerce? The study was carried out by means of observations, a couple of qualitative interviews and a great amount of study of the literature, to establish a solid foundation for interesting and guiding questions. The result of the study showed that a possible globalization of e-commercial sites is not of interest without having the local aspects in mind, because there are great differences between e-commercial sites in geographically wide areas.