Browsing by Author "Xiaona, Che"

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Understanding Tourist Motivation and Behavioral Intention to Visit a New Chinese Beach Destination- A case study of potential Swedish tourists’ intention to travel to Nordic Village of Hainan Island, China

Xiaona, Che; Weiwei, Yang (2011-08-11)

In our thesis, we examined the motivation and travel intention potential Swedish tourists to a new beach destination in China. Two models were developed in this study: one named TBE that was based on the theory of planned ...