Browsing by Author "Paknejad, Sepideh"
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Sweden Vs. United States - The difference in sales processes in the ad network industry
Paknejad, Sepideh; Häll, Jennifer (2011-08-30)In this thesis we present the management of the sales process within two different ad networks. An ad network is the middle man between an advertiser and a publisher. Since the companies are located in two different ...