Browsing by Author "Nordberg, Karin"
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Packaging Design of DVD movies -in what way does the packaging design of DVD movies affect the value perception and the willingness to pay from a sensory perspective?
Nordberg, Karin; Nilsson, Johanna (2012-06-18) -
Taking the label out of private label: An investigation if the private label brand affects the consumers’ willingness to pay
Nordberg, Karin (2014-12-05)Private labels have skyrocketed during the last decades. The main goal is to increase the retailers’ margins. A recent trend is the introduction of several tiers of private labels, and especially the premium private label ...