Browsing by Author "Cabrejas Bergill, Luna"
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Du får mitt rykte – vad händer nu? En analys av lojalitet och ansvar för offentliga personer vid överlåtelse av varumärke i eget namn.
Cabrejas Bergill, Luna (2024-04-19)Celebrity branding, where famous individuals give their name to a brand, is more prevalent than ever, disrupting the traditional patterns of trademark creation. As the celebrity’s personal reputation becomes the primary ...