Browsing by Author "Arvidsson, Matilda"
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Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry
Arvidsson, Matilda; Strandberg, Ruben (2022-07-05)In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly ... -
The confidence for swedish authorities before and during the pandemic Covid-19
Arvidsson, Matilda; Martinsson Schroderus, Emma (2020-07-24)Trust has a fundamental importance in a society. Confidence for community institutions such as the government, the healthcare system, the police authority, the media and the public health agency is an important part of the ...