Internet Between Utopia and Dystopia The Narratives of Control

Hetland, Per
Carlsson, Ulla
2014-11-14T12:44:20Z
2014-11-14T12:44:20Z
2012-12
The Internet has often been envisioned as a technological utopia, framed by the rhetoric of hope. However, after studying the popular discourse, three meta-narratives are identified : utopian narratives containing the pro-innovation position ; dystopian narratives containing the anti-diffusion position ; technology-as-risk narratives containing the control position . While narratives of anti-diffusion are more or less invisible, narratives of control are sur - prisingly absent from the scientific discourse about the Internet. The present article sets out to explore narratives of control as they were presented in the Norwegian press during the 1995-2006 period. We have also studied how the expectancy cycles of the Internet fluctuate over time within this period. The study supports two general conclusions: (1) the expectancy cycles for the Internet in the mass media fluctuate in a manner comparable with the stages of the innovation-decision process and; (2) the control position promotes individual, social, technological and institutional control, and is more prominent when the Internet is lower on the media agendasv
14sv
Nordicom Review 33 (2012) 2, pp. 3-15sv
978-91-86523-57-2
DOI: 1234254637
http://hdl.handle.net/2077/37406
engsv
Nordic Council of Ministers, Nordicomsv
Internetsv
innovationsv
expectationssv
narrativessv
domesticationsv
Internet Between Utopia and Dystopia The Narratives of Controlsv
Textsv
article, peer reviewed scientificsv

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