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Brand (re)birth - A case study of the company BDS and their internal brand evolution
(2011-09-08)
The purpose of this study is to determine how the brand image BDS has evolved internally
throughout the company’s history and how the values are reflected in the process. Most
research done within the field of brand ...
Employees’ Perception of the Role of Communication with Customers in Service Encounters
(2011-09-08)
Communication is one of the most important perspectives in service encounters. Communication is a connection between service employees and customers that could help them to interact, to understand and to establish ...