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DIRECT-TO-COMSUMER MODEL IN THE AUTOMOTIVE INDUSTRY The impact of transition to a direct-to consumer business model by an incumbent manufacturer on its retailers: a case study of Volvo Cars
(2023-02-01)
Digitalisation has enabled and shown the opportunity to car manufacturers. They are transforming themselves and a by-product of change is the transformation of their business model. Digital technologies have enabled ...
ENVIRONMENTAL RESPONSIBILITY AND THE AUTOMOTIVE SECTOR A Critical Discourse Analysis of the Sustainability Reports of Volvo Cars
(2023-02-01)
Companies communicate the impact of their corporate activities through sustainability
reports, disclosing their environmental engagement. Critical studies on sustainability
reporting have highlighted that environmental ...