Communication can be seen as the core of an organization. It is through the communication that meaning and identity is created. This implies that communication is of great importance both for the external and internal view ...

Twitter has been proven to be a great marketing resource to get participating users, customers and website members. Large businesses use the social media platform by communicating with its customers, prior to simply pushing ...

Internal communication in a global company can be seen as a challenge in the organizational environment. Communicational objectives such as message efficiency, creating learning networks and sharing knowledge represent ...

Purpose: To explore why and how young women in Sweden are reading blogs. Background: Consumers are turning away from the traditional elements of the promotion mix; in particular, they are reducing their reliance on ...

This paper investigates how the 15 most liked brands on Facebook communicate with customers on this social networking site (SNS). The content shared as well as the engagement received in different posts are analysed through ...