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Now showing items 1-10 of 12
The communication of Greenpeace. Campaign strategies of non-profit organisations and their effectiveness regarding the public using the example of Greenpeace
(2013-09-17)
Campaigns and communication are all around us nowadays. The launch of a new
product, the marketing for a new movie or the next election: Campaigns reach out to
the public and try to bring the desired message across. This ...
Communicate Trust without Words
(2013-09-13)
The purpose of the study is to explore, how Latvian brands can use pictures in their social media communication in order to create more trustful image about itself. To fulfil the purpose, a particular Latvian brand is taken ...
The Role of Communication in Change Management
(2013-09-13)
Change management has been a subject of interest for many researchers due to the rapidly transforming business environment. Communication, on the other hand, plays a critical role to decide the fate of these changes. ...
Communicating in a second language in the corporate world
(2013-09-13)
Purpose
Globalization is occurring around the world in a rapid pace with a rising number of companies operating globally, and therefore employing individuals from different countries that needs to work across borders to ...
Cultural influence in Advertising
(2013-09-13)
The research investigates to the question “How Swedish and Pakistani Television advertisements differ from each other on basis of cultural differences; are there any similarities?”. The study elucidates the reflection of ...
Product Placement in Television Series
(2013-09-13)
Purpose: To explore how young women are affected by the product placement of luxury products in the television series Gossip Girl.
Background: Consumers are turning away from traditional ways of advertising and research ...
Personality and Stance
(2013-09-13)
Can personality traits affect the perception of stances? In this study, a method of connecting the perception of stances to a person’s personality traits is investigated. The personality traits of 34 persons are captured ...
(2013-09-13)
The purpose of this study was to determine why young Icelandic women use Instagram
to communicate. Social networking services have developed vastly in the last two
decades from computer-based websites to social networking ...
Kompetenshanteringssystem i användning En beskrivande studie om hur ett kompetenshanteringssystem används i medarbetarsamtal inom en vård och omsorgsorganisation
(2013-09-17)
Informationsteknologi (IT) har på senare år fått en alltmer betydande roll inom
arbetslivet. Organisationer har börjat intressera sig allt mer för hur teknologi kan
användas för att hantera information om medarbetarnas ...
React or not to react? The Swedish Police and its conflict handling strategy on Facebook
(2013-09-17)
The purpose of my study was to get a view about how the Swedish Police handles conflict situations on their Facebook page. Presence of authorities and organizations on social media site is a new trend and the exploring of ...