Browsing Magisteruppsatser / Institutionen för tillämpad informationsteknologi by Subject "ndividual empowerment"
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The I Online - Identity Conceptualisation in Social Media and the Implications for Online Marketing Communications
(2011-02-28)Purpose: To determine which, why and how social media tools are used by young adults to conceptualise identity/identities online, the extent of such activity and the implications for online marketing communications. Literature ...