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IN BRANDS WE TRUST
(2003)
Trust is an abstract concept whose definition can differ based on the individual.
However, when it comes to brand trust in international markets, it can mean
only one thing. International companies need to ensure that ...
Taco Consumption Experience:Exploring Taco Experience for Swedish Consumers from a Cultural Perspective
(2011-07-06)
The aim of this study was to explore, from a cultural perspective, how Swedish consumers experience taco consumption; and in doing that, understand what has made tacos connect with the Swedes and remain current. Taco ...