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Now showing items 1-9 of 9
Live Spectators View on Sponsorship in Sporting Events
(2015-07-08)
ABSTRACT
This study investigates how live spectators view sponsorship and sponsors’ marketing initiatives appearing in sporting events. Through constructing a relationship model central to sporting events, three relationships ...
Not a Destiny: Ethnic Diversity and Redistribution Reexamined
(2013-07-01)
Existing cross-country studies have increasingly confirmed the negative relationship between ethnic diversity and redistribution. These studies, however, have mainly focused on the measurement of ethnic diversity and have ...
Disassembling the Elephant Translating Agile Project Management into a Banking Context
(2017-07-05)
This paper investigates the concept of Agile project management (APM) within the Swedish banking context. In order to explore how the idea of APM has travelled to and become translated in practice, the study draws upon ...
The Ultimate Paradox of Outdoor Garment Consumption
(2015-07-08)
Abstract
Outdoor enthusiasts are caught in a paradox where their consumption of outdoor garments destroys the very nature that they are dependent on for their experiences. In this article the authors aim to contribute to ...
Dressing Up for Social Media. A study on how consumers’ virtual identities are perceived by others
(2015-07-08)
Abstract
This study aims to provide a description of how significant others interpret and comprehend female Instagram identities that is signalling through expressive brand consumption. It contributes to several areas of ...
Who you are: the result of influencers’ instagramming –a qualitative study of how consumers’ offline identity is influenced by influencers on Instagram
(2018-07-03)
This study aims to explore how consumers’ offline identity is influenced by influencers on
Instagram i.e. how influencers on Instagram affect consumers’ offline identity creation
through consumption. Previous research ...
Good Intentions, Vague Ideas: A study about an onganizational change project being implemented
(2013-07-05)
The purpose of this thesis is to describe and analyze a change project that is not embedded in any clear issue and that lack a distinct purpose. HighTech tries to imitate a change project conducted at a former work place ...
The challenge of supporting employees to come as they are - A case study of being yourself at work within the management consulting industry
(2019-07-08)
Previous research show that although it is desirable and valuable for both the company and the individual to be yourself at work as an employee, it is rarely the reality today. Statistics (Smith & Yoshino, 2013) show that ...
Contextualizing slow fashion – disentangling meanings of sustainable clothing consumption among young professionals
(2019-07-03)
Research on the slow fashion consumer and their identity formation through clothing consumption
is scarce. This qualitative study aim to contribute with insights into slow fashion and sustainable clothing
consumption ...