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Difussion of radically new products strategies for telecommunication equipment vendors to manage the diffusion of mobile internet in developing country markets - The case of Ericsson Turkey
(2001)
In today's dynamic business life, mobility could be addressed as the strongestfactor shaping the preferences of consumers. Mobility is indisputably the major driving force behind the success of wireless communication. On ...
The role of interactive media in relationship marketing
(2000)
This thesis is an assignment from Mölnlycke Health Care, and concerns how a company in the health care industry can use interactive media in customer communication, in order to improve relations. The purpose is to describe ...
The role of interactive media in relationship marketing
(2000)
This thesis is an assignment from Mölnlycke Health Care, and concerns how a company in the health care industry can use interactive media in customer communication, in order to improve relations. The purpose is to describe ...
The internationalisation process of e-commerce companies
(2000)
This thesis was initiated because of the new and fast growing environment that attracts more and more companies to do business electronically the Internet. The question that was raised was how e-commerce companies are ...