Search
Now showing items 1-2 of 2
Are We Entering a Lucrative Market? A case study on resources and capabilities role for a start-up’s market entry and future success
(2014-12-15)
Background and Problem: Mymo is a new start-up formed in the year of 2013 and has recently entered the transportation and logistics industry with its IT-solution. For an entrepreneurial team the essential action is to enter ...
Are We Entering a Lucrative Market? A case study on resources and capabilities role for a start-up’s market entry and future success
(2014-12-08)
Background and Problem: Mymo is a new start-up formed in the year of 2013 and has recently entered the transportation and logistics industry with its IT-solution. For an entrepreneurial team the essential action is to enter ...