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INTERNATIONAL SOURCING IN EMERGING MARKETS - A CASE STUDY OF ICA NON-FOOD IN CHINA AND LATVIA
(2004)
Global sourcing is becoming increasingly important, and is currently a top priority by many firms. The increased globalisation and the dynamic environment, like the EU Enlargement and Chinas’ membership in the WTO, makes ...
DISCOVERING A NEW B2B APPROACH TO SUCCESSFUL CUSTOMER PROFITABILITY ENHANCEMENT The case of Formica-PSM
(2004)
Profitability of businesses is a very interesting area to study, as this is the key to survival and development for all companies. Despite its crucial importance, many companies are managing profitability by using rather ...
MEMBERS IMAGE OF CONVENTION BUREAUS A STUDY OF GÖTEBORG CONVENTION BUREAU
(2004)
The main aim of this study was to explore the image of a convention bureau in order to find out the differences of images among its members. This study is focused on Göteborg Convention Bureau and is characterized as a ...
FROM VALUE CHAIN TO VALUE NETWORK Case study: Oscar Jacobson
(2004)
The textile industry is characterised as ever changing and by short lead times. It is highly competitive, both large and small actors are involved competing in national and international markets. Today, even small textile ...
Target Costing in Swedish Firms – Fiction, fad or fact? “An Empirical study of some Swedish firms”.
(2004)
Today’s fast changing business environment makes urgent necessity of product innovation and strategic management awareness, keys to companies’
competitiveness, long-term strategy implementation and survival. Firms can no ...
Brand Extension The study of consumer perception of the parent brand and its extended brand personality A case study: Santa Maria AB
(2004)
In an ever more rising competitive environment, brand marketers are looking for ways to expand their portfolios and at the same time decrease the costs of the new products introduced as well as diminish the risk of new ...
An evaluation of the repatriation process at Company X
(2004)
Many companies today have parts of their organizational activity abroad. By having subsidiaries in a foreign country, employees prepared to transfer abroad are required. Transferring employees abroad is not a new phenomenon; ...
Storage Layout at Kalmar Industries in Lidhult -Improved usage of the outdoor storage area, thereby a more efficient material flow
(2004)
The main purpose of this study is to examine the possibilities of improving the layout of the outdoor storage of Kalmar Industries in Lidhult. It will be
explored whether or not it is possible to relocate articles based ...
FOREIGN CURRENCY SPECULATION An interest parity approach to investigate the opportunities for making speculative profits in the foreign exchange market
(2004)
The foreign exchange market is a very large and liquid market all over the world. Daily trades in foreign exchange amount to enormous sums
that are larger than the annual GDP of several countries. The question remains of ...