It is imperative to never forget that knowledge is power, as it is the one and only true sustainable source of competitive advantage. Financial crisis or not, smart organizations are those which continuously utilize ...

Within brand research there is a debate regarding if multinational companies will benefit most from emphasizing their product brand or their corporate brands. The past decade has also brought increased market awareness ...

The Fukushima accident from March 2011 in Japan appears to have had global implications for nuclear policy response and public reaction. This paper examines the impact of the disaster on nuclear attitudes in Sweden, a ...

Today, the financial markets around the world are linked more to each other than ever before. The thesis studies Swedish companies entering the international arena through secondary listings, as well as investigating ...

Increased competition around the world has forced companies to search for new ways to compete. Relationships are among the most valuable assets a company can have and can create competitive advantages for a company. ...

Reducing logistics cost could help an organization to gain competitive advantages over its competitors among homogenous products, since production costs are with little difference. The severe competition in the automobile ...

Motivated by an ambition to contribute to the understanding of apparel consumer behaviour in an access economy, this paper aims at investigating consumers’ willingness to rent casual wear by analyzing its drivers. A ...

The internal internationalization of SMEs is a growing research area, but there is a lack of research regarding how SMEs develop internal resources when internationalizing and how this change facilitates firms’ ...

The subject of urban freight distribution has received increasing attention as more people settle in urban areas. Traditionally seen as an essential foundation for the modern society, freight transports have provided ...