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Organising for EVENT MARKETING in Order to Change Brand Image and Increase Sales
“A product is something that is made in a factory; a brand is something that is bought by a customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is ...
Restaurant turnover and anti-Asian behaviour- Did Asian restaurants in Gothenburg’s’ turnover suffer an outsized pandemic toll in 2020?
COVID-19 has so far been a global crisis for the restaurant industry and Swedish restaurants have struggled to avoid heavy losses. Parallel to reports throughout the pandemic on the loss of turnover for restaurants, there ...