Browsing Master theses by Subject "value"
Now showing items 1-2 of 2
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Co-Creating Value through Content Marketing; A multiple case study
(2016-09-27)The digital revolution has significantly changed the business environments, forcing companies to adapt the processes in the entire organization in order to stay competitive. As a result, researchers have emphasized the ... -
Diffusion of digital asset management systems in the Norwegian food and grocery market. A single case study of MyBrand Media
(2023-07-19)Digital asset management systems as a solution for managing digital content has been gaining attention over the last years and more IT providers are offering digital asset management systems to organizations. However, ...