Browsing Master theses by Subject "packaging"

Now showing items 1-3 of 3

The Marketing of Plant-Based Protein - The Beyond Meat Case: Making food alternatives appealing to multiple groups of consumers

Esras, Avraam; Tran, Johnny (2022-12-14)

This paper aims to describe and discuss how marketing promotes plant-based proteins. Based on the frameworks of the marketing studies within green marketing and marketing devices (Callon et al., 2007; Cochoy, 2008; ...
Perception of Product Healthiness through Product Package Design:

Aliyev, Ozal; Al-ghazzawi, Mohamad (2017-06-29)

Healthy diet trend is becoming more and more popular every day which resulted in tougher competition for food producers around the world. However, tough regulations on the production of food and food related promotional ...
THE DEVELOPMENT OF THE CONFERENCE PRODUCT CURRENT AND FUTURE TRENDS

Nilsson, Anna; Bubalo, Tamara (2005)

Today, a conference product is described as a package of goods and services, but what are the actual elements of a conference product? What purpose do they fulfill and how can these be developed in the future? The ...