Browsing Master theses by Subject "Facebook Usage"
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Is Your Facebook Identity in Line with Beloved Betty, Anxious Ann or Critical Catharina? - A study of consumers’ creation of a Facebook identity through Facebook usage and its implication for social media marketing
(2014-12-05)Firstly, this study aims to understand and analyze patterns in the 25-30 years old female consumers’ creation of a Facebook identity. Secondly, this study aims to present implications concerning social media marketing with ...