Browsing Master theses by Subject "Facebook"
Now showing items 1-3 of 3
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Match Me If You Can! Business Graduates’ Engagement with Employer Brands on Social Networking Sites
(2014-12-05)Purpose – The purpose of this paper is to study the gratifications business graduates seek when engaging with employer brands on the Social Networking Sites (SNSs) LinkedIn and Facebook. Research Design – The study is ... -
Social Medias as a Disclosure Outlet and its Effect on Information Asymmetry: Empirical evidence from companies listed on the Stockholm stock exchange
(2016-09-20)Background and problem discussion: Social media has emerged as a new disclosure outlet and many firms have adopted social media channels such as Twitter and Facebook (Du and Jiang, 2015; Zhou et al., 2015). These channels ... -
When people unite, in the environmental consumption fight - A netnographic study of the meaning creations within sustainable online communities
(2019-07-03)This study explores three sustainable communities on Facebook and the social interactions between community members, in order to enhance an in-depth understanding of the meaning creations within these communities. A ...