Browsing Master theses by Author "Zander, Cecilia"
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Value Creation through Orphan Innovations; A case study of AstraZeneca
Palmqvist, Malin; Zander, Cecilia (2016-09-29)It can be assumed that within all industries, it does occasionally happen that innovations occur that are not in line with the company’s business strategy. This master thesis focuses on these innovations that throughout ...