Browsing Master theses by Author "Zaksaite, Ausra"
Now showing items 1-1 of 1
-
Creating an Information Exchange Network
Zaksaite, Ausra; Wickberg, Maria (2003)Marketing intelligence is a contemporary concept within MNCs. Its interpretation and extent is not entirely clear, which makes it complex to utilize. In research, it is evident that marketing intelligence as an entity ...