Browsing Master theses by Author "Sahlin, Lisa"
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Save water, drink champagne! A case study of how a luxury company can use a digital customer interaction to enhance value.
Sahlin, Lisa; Olsson, Maria (2019-07-09)This study examines the implications of digitally involving customers into a luxury company, through capturing the dynamics of user innovation and value co-creation. The purpose of this research is to bring clarity in how ...