Browsing Master theses by Author "Rawls, Misty"
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Raising the Pulse: The effect of image interactive technology on customer pleasure and arousal in physical retail stores
Höijer, Johanna; Rawls, Misty (2014-12-05)The importance of our research is based in the perspective that the hedonic components of the shopping experience are vital to the continued competitive success of brick-and-mortar stores. With the increasing availability ...