Browsing Master theses by Author "Raitio, Heidi"
Now showing items 1-1 of 1
-
SPONSORSHIP AS A STRATEGIC TOOL IN THE CONTEXT OF EVENT MANAGEMENT
Raitio, Heidi; Pesonen, Satu; Douglas, Dorothy (2005)Events and festivals are important within society and, in recent years, more attention has been given to them in regards to how they should be managed as a regular business. Sponsorship allows financial and material ...