Browsing Master theses by Author "Ojala, Pauline"
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Welcome to the Jungle - A multiple extensive case study on the ‘Green Grey Zone’ of sustainability labelling
Ojala, Pauline; Walbrodt, Lea (2019-07-03)This article focuses on the ‘Green Grey Zone’ phenomenon in the Swedish fashion industry; In particular the influence of brand positioning within the competitive environment of the fast and slow fashion market segments. ...