Browsing Master theses by Author "Neiglick, Nathalie"
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Country of origin effect on websites - does it exist?: A mixed method thesis on consumer behaviour
Movander, Julia; Neiglick, Nathalie (2018-07-03)The aim of this thesis was to explore if the country of origin effect exists in relation to websites and if so, what consumer behaviours are related to the awareness level of retail website nationality. The country of ...