Browsing Master theses by Author "Mahjouri, Babak"
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Onboarding and Culture - A multiple case study on the effect of culture in user-onboarding
Derehag, Karl; Mahjouri, Babak (2022-07-05)This study investigates how digital platforms handle cultural aspects during the onboarding process. The goal was to better understand the role culture has during the onboarding process to increase the likelihood of a ...