Browsing Master theses by Author "Magnusson, Jennie"
Now showing items 1-2 of 2
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The role of interactive media in relationship marketing
Thunström, Sarah; Magnusson, Jennie (2000)This thesis is an assignment from Mölnlycke Health Care, and concerns how a company in the health care industry can use interactive media in customer communication, in order to improve relations. The purpose is to describe ... -
The role of interactive media in relationship marketing
Thunström, Sarah; Magnusson, Jennie (2000)This thesis is an assignment from Mölnlycke Health Care, and concerns how a company in the health care industry can use interactive media in customer communication, in order to improve relations. The purpose is to describe ...