Browsing Master theses by Author "Lagergren, Olivia"
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MAKING SENSE OF THE CUSTOMER JOURNEY: THE MOBILE DEVICES ROLE IN CONSUMERS’ SHOPPING EXPERIENCES
Kuusisto, Fanny; Lagergren, Olivia (2021-07-02)The changes taking place in the retail setting, both in consumer behavior and technological advancements, are making consumers’ shopping experiences continually more intricate, especially for the younger generation who ...