Browsing Master theses by Author "Jahan, Tasnim"
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Consumer engagement in online brand communities: A netnographic study on Gymshark's Facebook brand page
Apaza, Winny; Jahan, Tasnim (2021-06-23)Consumer engagement on online brand communities has increasingly become a field of interest among marketers. As the process of online consumer engagement is different from traditional ones, it continued to impose challenges ...