Browsing Master theses by Author "Garrido, Paula"
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DISCOVERING A NEW B2B APPROACH TO SUCCESSFUL CUSTOMER PROFITABILITY ENHANCEMENT The case of Formica-PSM
Pettersson, Kristina; Garrido, Paula (2004)Profitability of businesses is a very interesting area to study, as this is the key to survival and development for all companies. Despite its crucial importance, many companies are managing profitability by using rather ...