Browsing Master theses by Author "Fagundez, Faranaz Mariana"
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Digital Marketing among SMEs within the B2B sector during Covid-19
Tecklegiorgis, Deborah; Mohamed Hashi, Selma; Fagundez, Faranaz Mariana (2021-07-02)This research ought to understand how Swedish-based SMEs within the B2B sector have adopted digital marketing during the pandemic, and the factors that have served as enablers or barriers in the process. The findings ...