Browsing Master theses by Author "Edman, Johanna"
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An investigation of the targeted customers of a peer-to-peer car sharing company and how the company’s value proposition should be developed accordingly
Edman, Johanna; Lilliecreutz, Johanna (2019-07-09)Background and Purpose: Most countries in the world are becoming increasingly urbanized, which implies challenges related to transportation within cities. More individuals in cities, and hence more cars, has consequences ...